Spotify partnered with Mariah to commemorate the 25th anniversary of “All I Want For Christmas Is You.” To celebrate the anniversary, Mariah appeared on a very special commercial to announce the official arrival of Christmas, and also to announce the release of the “All I Want For Christmas Is You Experience” — an enhanced album curated with original content to complement the masterpiece of Mariah's Merry Christmas (Deluxe Anniversary Edition) album. The commercial was directed by Maya Margolina and premiered on November 21, 2019.