On October 7, 2022, FOX Sports, America's English-language home for the FIFA World Cup Qatar 2022, revealed the newest commercial in the network's festive 'Tis the FIFA World Cup creative campaign with a star-studded spot titled, “Superfan Santa,” promoting the anticipated tournament airing Sunday, Nov. 20 through Sunday, Dec. 18 across FOX Sports' platforms. The spot made its network premiere Sunday, Oct. 9 across the FOX NFL schedule.
In the commercial, we head to the North Pole where Emmy Award-winning actor Jon Hamm stars as Santa Claus and Emmy nominated actress Ellie Kemper (The Office) stars as Mrs. Claus. Seven-time NFL Super Bowl Champion, Tom Brady, and multi-Grammy winning artist and the “Queen of Christmas,” Mariah Carey, join the jolly duo, making can't-miss cameos as their legendary selves. Finally, the U.S. Men's National Team takes a seat at the holiday dinner table as teammates Christian Pulisic, Walker Zimmerman, Weston McKennie, Tyler Adams, Jesús Ferreira, and Yunus Musah join in on the fun.
FOX Sports' “Superfan Santa” opens on Santa Claus in the North Pole, sitting behind his desk staring at a wall of TVs showing international soccer highlights. Frustrated with the change of focus around the holidays, Mrs. Claus lifts his spirits, suggesting a crowd of U.S. fans chanting in the stands are, in a way, caroling. Santa's heart grows three times bigger as he realizes how amazing the FIFA World Cup is and the platform it provides for him to spread holiday cheer. He imagines scenarios of people watching the matches as he rattles off ideas to his elves: Brady in his kitchen commenting on Cristiano Ronaldo's play, Carey with her glamsquad being far too busy given the time of year, and the USMNT passing dishes at an elaborate Thanksgiving feast. Santa realizes that the U.S. winning it all would be the best gift American fans can receive and he pictures himself leading a celebratory march down the streets of New York City. At last, Santa accepts sharing the holiday season with the highly celebrated FIFA World Cup tournament is the gift that keeps on giving.
