Walkers signed Mariah to front the company's 2019 Christmas campaign. As well as featuring in Walkers' seasonal ad, directed by multi-award-winning music video director Joseph Kahn, Mariah was the face of an on-pack promotion giving shoppers the chance to win prizes every hour. Designer headphones, cash, games consoles and festive socks were among the 3,500 prizes given away as part of the push. The campaign launched on October 28 and ran until the end of December.
“It doesn't get more Christmassy than Mariah Carey singing ‘All I Want For Christmas Is You’ and that's exactly what's in our new advert. As well as entertaining the nation with our trademark humor, the campaign brilliantly launches our festive flavors for the season,” Walkers head of marketing Wayne Newton said. “This year is one of the biggest yet for Walkers with our new campaign, limited-edition flavors and huge on-pack promotion — we hope consumers will love it.”
