In 2007, Mariah became the new face of Italian fashion Pinko. The campaign, shot by acclaimed fashion photographer Michelangelo Di Battista, had been fronted by models Elle Macpherson, Eva Herzigova and Naomi Campbell in previous years. “All our campaigns feature famously beautiful women,” explained Pinko president and founder Pietro Negra, “but this time we wanted not only a beautiful woman but a musical artist, because music is the greatest channel of communication, it reaches across generations.”
“I'm really flattered to have been asked to be the new face of Pinko,” Mariah said. “I first discovered this spectacular fashion house while working in Italy, in my favorite place in the world, the Isle of Capri. I immediately became a huge fan of the brand, and I bought almost everything in the store. So as you can imagine, when I was approached about doing the Pinko campaign, I was beyond excited. The clothes are so stylish and fun, I'm really looking forward to our new venture together.”
