Mariah took center stage with Pepsi in a unique partnership during the summer of 2006. Mariah wrote and recorded 20 original voice and music tones that were available exclusively through the Pepsi Cool Tones & Motorola Phones promotion. “I had a lot of fun with this project. It was a great creative outlet because musically I could do things here that I would never think to do for one of my albums,” Mariah said. “This was a great idea by Pepsi, and I'm happy to be a part of it.”
Mariah kicked off the promotion with a national TV commercial, directed by Paul Hunter and created by BBDO, New York, Pepsi's long-time agency. Her partnership with Pepsi also included an exclusive Pepsi Smash concert at the intimate Kodak Theater in Los Angeles.
