Mariah and Elizabeth Arden unveiled their new feminine fragrance Luscious Pink, which began rolling out at the beginning of August 2008. “The inspiration for this fragrance is Mariah's voice and impressive range,” perfumers Carlos Benaim and Loc Dong, of International Flavors & Fragrances explained. “We wanted to create a floral melody that is as enveloping as Mariah's voice.”
The Luscious Pink bottle sports a similar design to that of its predecessor, My by Mariah Carey. The color scheme blends shades of rose, blue, yellow and white for a rainbow effect, while the cap takes the form of Mariah's signature butterfly.
