Elizabeth Arden and Mariah partnered with Bazooka Candy Brands, a division of Topps Company, for the 2010 launch of Mariah's confectionery-inspired fragrance collection, Lollipop Bling. The partnership brought together three powerful entities — fragrance, confectionery and music. “As an artist, I'm always looking for unique business models to connect with my fans and reach out to new segments of the audience, through different creative endeavors in music, partnerships or fragrances,” Mariah said. “That's why I'm so excited for everyone to experience Lollipop Bling. I think this line really comes with a fresh approach that is both innovative and accessible to my loyal fan base and beyond, but will bring something new to the market with a well-rounded, universal appeal.”
The Lollipop Bling line originally launched with three fragrances: “Mine Again” (a combination of chocolate raspberry with a touch of magnolia), “Ribbon” (inspired by the flavor of the blue raspberry Ring Pop and combined with a beautiful floral bouquet), and “Honey” (A bright and sunny fragrance incorporating notes of honey, pineapple and white freesia). “That Chick” — the floral fruity gourmand fourth Lollipop Bling fragrance — was launched in 2011.
