Mariah teamed up with Seoul-based digital-hardware maker iriver in 2009 with the release of a limited-edition of the brand's N20 mp3 player. The device, which came preloaded with Mariah's new album, Memoirs of an Imperfect Angel, retailed for $120 and only 5,000 units became available.
“The Mariah Carey Special Edition release is a great example of how music content can be perfectly matched with new digital products and innovations, appealing to tech-savvy consumers, sleek gadget lovers, limited-edition collectors and, of course, devoted music fans,” said Universal Music Korea managing director Beom-Joon Yang. “Combining iriver's innovative technology with Universal Music's artistic creativity, we are very proud to consistently present special collaborative products with iriver.”
“We're excited about the new N20 Special Edition,” iriver CEO Kuno Kim added. “It offers digital consumers and music fans an exclusive experience of the fantastic new album by the megapop icon Mariah Carey.”
