HSN, a leading multichannel retailer, announced a partnership with Mariah for the exclusive launch of her lifestyle brand. On November 29, 2010, Mariah debuted an exclusive collection of jewelry and footwear, as well as a limited-edition fragrance. “I am always eager to push my creativity into new directions,” Mariah said. “After meeting Mindy Grossman, I jumped at the opportunity to develop my own collection of shoes and baubles, and to enhance my fragrance offering.”
“We are thrilled to launch on HSN a lifestyle brand that captures Mariah's creative sensibility as well as the different facets of her life,” said Mindy Grossman, CEO of HSN, Inc. “From the moment we met her, there was a great connection and a shared passion for beautiful products and entertaining experiences. This lifestyle collection is a reflection of her unique personal style.”
Mariah was back on HSN in July 2011, to debut an expanded line of products including fashion, accessories, jewelry and home decor. She also took part on the HSN Cares heART HSN 2011 Designer Ornament Collection by designing an ornament that was sold on the network in December 2011. HSN donated $1 to the St. Jude Children's Research Hospital for every purchase.
