Former Def Jam President and CEO Kevin Liles launched two Go N'Syde beverages in 2014: Butterfly and 40/40. All Go N'Syde beverage bottles included an Augmented Reality integration platform,, offering fans once-in-a-lifetime experiences, plus an exclusive look at Mariah like she's never been seen before.
“My next dream is taking shape and I'm excited to share it through content on my Butterfly beverage, and an amazing party where I can celebrate the summer with fans and friends,” Carey says. “Butterfly inspires me to connect with fans in new ways and create experiences that seemed impossible a few years ago. I can't wait to show you my imagination.”
