Mariah released Forever — her third fragrance in partnership with Elizabeth Arden — in September 2009. “I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time,” she explained.
“When we work with celebrities, we aim to put together a project which is representative of their life,” said Ron Rolleston, executive vice president for global fragrance marketing at Elizabeth Arden. “Mariah's happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She's got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”
The bottle, inspired by Mariah love of the Art Deco style, is clear crystal with a gold band around the top.
